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Facebook Marketing Online Live Class by Experts

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Facebook Marketing Online Live Classes in Kanpur | Free Demo Training

Facebook Marketing - Syllabus, Fees & Duration

Section 1 : Overview of FB social media platform

  • Market penetration potential of Facebook in the local context
  • The current & future Facebook ecosystem
  • Differences of FB advertising as compared to other marketing channels
  • How to do identity and streamline your target customers on Facebook via Audience In ights
  • Defining people based marketing – Core Audiences, Custom Audiences and Look a like Audiences

Section 2 : Setting Up Facebook Marketing Assets(Facebook Page, Business Manager, Facebook Ads)

  • Creating a Facebook Page for their Company / Brand
  • Facebook page is popular with key messages and branding assets of the user
  • Facebook page optimizes for more discovery
  • Setting up a Facebook business manager
  • Facebook creates advertising advertisements and provides access to shareholders
  • Enabling the Facebook Advertising Pixel and installing the Pixel in the digital assets of the organization
  • Anatomy of Facebook Advertising Campaigning Campaign (Campaign, Adset, Ad Levels)

Section 3 : Develop and manage Facebook ad strategy

  • Core Audience (Retrieving Locations, Age, Gender, Languages, Interests, and other Digital Elements from Facebook)
  • Custom Audience (aim for customer file, website traffic, app activity, offline activity, interaction)
  • Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
  • Understanding the advantages & disadvantages of the different audiences
  • Guided creation of audiences
  • Placements of ad creatives on Facebook & Instagram
  • Scheduling and budgeting

Section 4 : Facebook Analytics, Reporting and Optimisation

  • Highlighting the different marketing objectives that are available on the FB advertising platform
  • Understanding the pros & cons of each objective and how they are to be used effectively
  • Suggestions on Improving relevancy score to get lower CPCs & CPMs
  • Essential Facebook Advertising metrics to track and measure
  • Best practices for design creatives & copyrighting

Download Syllabus - Facebook Marketing
This syllabus is not final and can be customized as per needs/updates
   
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Facebook Marketing Jobs in Kanpur

Enjoy the demand

Find jobs related to Facebook Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Kanpur, chennai and europe countries. You can find many jobs for freshers related to the job positions in Kanpur.

  • Social Media Manager
  • Facebook Ads Specialist
  • Content Creator
  • Community Manager
  • Digital Marketing Strategist
  • Brand Manager
  • Analytics Specialist
  • Influencer Marketing Manager
  • Customer Service Representative
  • E-commerce Specialist

TechnoMaster is making Facebook Marketing experts

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Facebook Marketing Internship/Course Details

Facebook Marketing internship jobs in Kanpur
Facebook Marketing Designed for both beginners and experienced marketers, this course will equip you with the skills and knowledge to effectively leverage Facebook’s powerful tools and features. Unlock the full potential of Facebook marketing and elevate your business to new heights with our comprehensive training program.

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